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African Virtue Ethics Traditions for Business and Management (Hardcover): Kemi Ogunyemi African Virtue Ethics Traditions for Business and Management (Hardcover)
Kemi Ogunyemi
R2,868 Discovery Miles 28 680 Ships in 12 - 17 working days

African nations are many and diverse, each one of them a multicultural home to philosophies that have enriched human communities over the centuries. Yet, the continent s wisdom remains largely undocumented. Of particular importance are those insights that could serve as stimuli to the more responsible and sustainable management of the global economy and the earth's resources. African philosophies about the way to live a flourishing life are predominantly virtue-oriented. However, narratives of African conceptions of virtue are uncommon. This book therefore helps bridge an important gap in literature. Authors writing from South Africa, Ghana, Egypt, Kenya, Mauritius, Cote D'Ivoire and Nigeria share research on indigenous wisdoms on virtue, displaying a marked consensus about the communitarian nature of African virtue ethics traditions and virtues essential for a flourishing life. They also show how indigenous virtue ethics improve corporate practices. This book will be a launchpad for further studies in Afriethics as well as a medium for sharing rich knowledge with the rest of the world. These chapters form a unique record in ethics for researchers, teachers, students and management practitioners of responsible management and African studies. Contributors include: G. Abban-Ampiah, N. Akaloo, S. Azab, R. Beefun, A. Bholoa, Y. Bolade-Ogunfodun, N. Dangui, N. Hurreeram, O. Ikwuegbu, J. Maalter Yobanya, M. Mansi, S. Martinez, B. Matolino, T. Mundia, M.N. N'guessan, S. Nyazenga, J. Ofori-Dankwa, K. Ogunyemi, O. Ogunyemi, P. Olatubosun, Y. Ramma, K. Yusuff

Responsible Management of Shifts in Work Modes - Values for Post Pandemic Sustainability, Volume 2 (Hardcover): Kemi Ogunyemi,... Responsible Management of Shifts in Work Modes - Values for Post Pandemic Sustainability, Volume 2 (Hardcover)
Kemi Ogunyemi, Adaora I. Onaga
R2,655 Discovery Miles 26 550 Ships in 12 - 17 working days

The Covid 19 pandemic transformed the slow morphing of work modes into rapid shifts that heightened VUCA characteristics globally. The management of these shifts in work dynamics is the focus of the chapters in this volume. The variation of post-pandemic outcomes for businesses, from complete collapses to profit booms, easily motivates an interest in the values that influence truly positive outcomes. Also, the health sector, globally, has borne much of the brunt of the pandemic and needs to draw practical lessons to promote its adaptability and sustainability through future crises. Responsible Management of Shifts in Work Modes - Values for Post Pandemic Sustainability, Volume 2 looks at specific issues relating to ethical leadership, people management, resilience, and the management of consequences for business and healthcare systems. In the process, contributors identify challenges to and engage in in-depth discussions of work values that enrich people management. The necessary qualities needed to develop these work values both now and in the future are thus highlighted in the different chapters: both individual and organisational characteristics are explored while developing ways to promote responsible management through fairness to stakeholders and ethical leadership. As a post-pandemic future incorporates new realities distinct from the old normal and yet does not change the purpose of all responsible management, this book deliberates on the necessity of values, virtues, and skills to make the necessary work mode shifts in small, medium, and large organisations positively impactful for the future of humanity.

Responsible Management of Shifts in Work Modes - Values for a Post Pandemic Future, Volume 1 (Hardcover): Kemi Ogunyemi, Adaora... Responsible Management of Shifts in Work Modes - Values for a Post Pandemic Future, Volume 1 (Hardcover)
Kemi Ogunyemi, Adaora I. Onaga
R2,630 Discovery Miles 26 300 Ships in 12 - 17 working days

The Covid-19 pandemic is leaving an indelible mark on history leaving a heightened need for responsibility, accountability, and ethics in the use and management of resources for the common good. This first volume of Responsible Management of Shifts in Work Modes - Values for a Post Pandemic Future reflects on past and present events influencing the pandemic's global impact and the shifts towards new directions in responsible management of human relationships and workforce dynamics. Our post-pandemic world requires active agency to ensure that it places work in its right context for growth and development; this entails greater responsibility for those whose decisions impact others' physical, psychological, and spiritual health. Considering the organisations that have borne the direct impact of the changes and the challenges to the health sector, Responsible Management of Shifts in Work Modes - Values for a Post Pandemic Future, Volume 1 unpacks what responsible management means, explores future adaptions to heighten responsibility and proffers recommendations. Case studies within present examples to guide others who wish to act responsibly with an intentional focus on the future of work and management which are rapidly evolving and require deep reflections about their direction and its quality. In the wake of the pandemic, Responsible Management of Shifts in Work Modes - Values for a Post Pandemic Future will aid businesses by providing insights on how to responsibly react to changes caused by the pandemic; by reinforcing their ongoing efforts and by broadening their perspectives.

Products for Conscious Consumers - Developing, Marketing and Selling Ethical Products (Hardcover): Kemi Ogunyemi, Vanessa Burgal Products for Conscious Consumers - Developing, Marketing and Selling Ethical Products (Hardcover)
Kemi Ogunyemi, Vanessa Burgal
R2,629 Discovery Miles 26 290 Ships in 12 - 17 working days

Consumers are becoming more conscious of the ethical footprint of the products they buy. In the age of hyper-connectivity and globalisation, numerous consumers are aware of what companies do and how they produce. Thus, sustainability and CSR can no longer be used as "greenwashing" strategies to attract customers and improve a company image. Products for Conscious Consumers is a guide for academics, students and professionals who want to influence responsible consumer behaviour and attain genuine Green Marketing. Written by researchers and marketing professionals, each chapter explores the relationship between the consumer and the marketer, discussing their relative responsibilities towards reaching a sustainable world. Illustrated with real cases, Products for Conscious Consumers helps marketers understand how they can inspire consumers towards more ethical behaviour by educating and nudging their choices using examples from different sectors and world regions to identify factors that influence sustainable consumption, from poverty to personal values. Products for Conscious Consumers guides the reader from ethical product development and marketing plans to eco-friendly production and responsible marketing mix execution, thereby encouraging a sustainable value chain and ethical profitability.

Responsible Management in Africa, Volume 2 - Ethical Work and Sustainability (Hardcover): Kemi Ogunyemi, Omowumi Ogunyemi,... Responsible Management in Africa, Volume 2 - Ethical Work and Sustainability (Hardcover)
Kemi Ogunyemi, Omowumi Ogunyemi, Amaka Anozie
R2,622 Discovery Miles 26 220 Ships in 12 - 17 working days

Africa is one of the world's oldest economies, yet little is known about the wisdom that traditionally guided responsible management, with most work in the field employing Western perspectives. Responsible Management in Africa brings African voices to complement existing knowledge and practice by presenting indigenous values and practices that promote responsible business. Following on the first volume of Responsible Management in Africa which brought together insights from Zimbabwe, South Africa, Nigeria, Ghana, Egypt, Lesotho and Uganda, this volume brings unique perspectives from another set of varied African contexts: traditions, culture, and values guiding business in Mauritius, Zambia and Namibia, the sustainability orientation of the Igbo Apprenticeship System in Nigeria, and principled social responsibility practices in Algeria. It also highlights the CSR experience in Kenya and inclusive trust-based credit systems in Tanzania and explains the viability of traditional African health systems. The chapters present academic perspectives and hands-on applications of approaches to managing responsibly, especially regarding integrating ethical practices into business and assuring sustainability through ethical profitability. Responsible Management in Africa delivers a rich reservoir of indigenous value-narratives based on a well-balanced philosophical anthropology, with the aims of enriching global knowledge, in the philosophy of management and in business ethics, and of contributing much-needed insights for leaders around the world to manage enterprise responsibly, be it public or private sector.

Responsible Management in Africa, Volume 1 - Traditions of Principled Entrepreneurship (Hardcover): Kemi Ogunyemi, Omowumi... Responsible Management in Africa, Volume 1 - Traditions of Principled Entrepreneurship (Hardcover)
Kemi Ogunyemi, Omowumi Ogunyemi, Amaka Anozie
R2,622 Discovery Miles 26 220 Ships in 12 - 17 working days

Africa is one of the world's oldest economies, yet little is known about the wisdom that traditionally guided responsible management, with most work in the field employing Western perspectives. Responsible Management in Africa brings African voices to complement existing knowledge and practice by presenting indigenous values and practices that promote responsible business. From the Zunde Rambo philosophy in managing organisations in Zimbabwe and judicious business applications of Ubuntu and Batho Pele principles in South Africa, to lessons from an intergenerational business in Yorubaland, Nigeria; from Akan management styles and gold trade in ancient Ghana to the impact of acculturation on management in Morocco and Tunisia and the system that fortified responsible business in Uganda, and more, this volume brings African worldviews to the fore of humanism and ethics in management. The chapters present academic perspectives and hands-on applications of approaches to managing responsibly, especially regarding integrating ethical practices into business and assuring sustainability through ethical profitability. Responsible Management in Africa delivers a rich reservoir of indigenous value-narratives based on a well-balanced philosophical anthropology, with the aims of enriching global knowledge, in the philosophy of management and in business ethics, and of contributing much-needed insights for leaders around the world to manage enterprise responsibly, be it public or private sector.

Management and Leadership for a Sustainable Africa, Volume 2 - Roles, Responsibilities, and Prospects (Hardcover, 1st ed.... Management and Leadership for a Sustainable Africa, Volume 2 - Roles, Responsibilities, and Prospects (Hardcover, 1st ed. 2022)
Kemi Ogunyemi, Oreva Atanya, Vanessa Burgal
R4,773 Discovery Miles 47 730 Ships in 10 - 15 working days

To effectively deliver sustainable management in practice for Africa, we need responsible leadership. We need to deepen our understanding of sustainability in the unique socio-political and economic context of the continent. The roles of various actors across public, private and non-profit sectors as enablers of sustainable development need to be explored to understand the social, economic and environmental (SEE) trends in Africa and its emerging and developing economies, as well as to chart the way forward for the continent. This second volume explores the roles and responsibilities of the players-leaders and followers-in the core, public purpose and business spheres in delivering sustainable development outcomes for Africa. Drawing on interviews, cases and extensive literature, this volume contributes to reflection on the leadership values and practices required for a sustainable Africa and the crafting of new policy approaches to address the development challenges such as environmental degradation, economic inequities and social exclusion in Africa. The African scope of the book is hinged on collaboration from authors across Africa and the inclusion of case stories from emerging economies in the five African subregions (East, West, North, Central and Southern Africa) within the chapters. The core message is that, to achieve effective and sustainable management and development for Africa, the practice of responsible leadership is critical.

Humanistic Perspectives in Hospitality and Tourism,  Volume 1 - Excellence and Professionalism in Care (Hardcover, 1st ed.... Humanistic Perspectives in Hospitality and Tourism, Volume 1 - Excellence and Professionalism in Care (Hardcover, 1st ed. 2022)
Kemi Ogunyemi, Omowumi Ogunyemi, Ebele Okoye
R5,275 Discovery Miles 52 750 Ships in 10 - 15 working days

This book, the first of two volumes, uses a framework of philosophical anthropology, and the concepts of humanistic leadership and humanistic management, to explore the value of work in the hospitality and tourism industry. It presents robust theoretical and practical implications for professionalism and excellence at work. This volume addresses the hospitality professional, beginning with an exploration of the foundational literature, before moving on to discuss topics like the concept of human dignity at work, how one can find meaning within the hospitality industry, spirituality at work, philosophy in the world of work, and personal development. These volumes will be of use to academics and practitioners in the fields of hospitality and tourism management, humanistic and transformational leadership, corporate social responsibility, human resource management, customer service, and workplace spirituality.

Ethics and Accountable Governance in Africa's Public Sector, Volume I - Ethical Compliance and Institutional Performance... Ethics and Accountable Governance in Africa's Public Sector, Volume I - Ethical Compliance and Institutional Performance (Hardcover, 1st ed. 2022)
Kemi Ogunyemi, Isaiah Adisa, Robert E Hinson
R4,732 Discovery Miles 47 320 Ships in 10 - 15 working days

This book is an excellent resource for academics and students interested in ethics and accountability in the public sector, as well as for practitioners, NGO workers and policymakers. Over the last decades, issues in ethical leadership have become central to the global call for higher moral standards on the part of corporate organisations and their leaders and managers. The book's chapters investigate these concerns in Africa, where governance gaps often reflect poor leadership. Parenthetically, in 2001, a UNDP report found difficulties in applying anti-corruption laws and managing public institutions in the continent. Twenty years on, significant efforts have been made to improve the situation, yet extensive challenges still subsist. In this first volume, contributors discuss the practice of ethics, anti-corruption, and performance management, and propose solutions, some general to the continent and others country-specific.

Management and Leadership for a Sustainable Africa, Volume 1 - Dimensions, Practices and Footprints (Hardcover, 1st ed. 2022):... Management and Leadership for a Sustainable Africa, Volume 1 - Dimensions, Practices and Footprints (Hardcover, 1st ed. 2022)
Kemi Ogunyemi, Oreva Atanya, Vanessa Burgal
R4,765 Discovery Miles 47 650 Ships in 10 - 15 working days

To effectively deliver sustainable management in practice for Africa, we need responsible leadership. We need to deepen our understanding of sustainability in the unique socio-political and economic context of the continent. The roles of various actors across public, private and non-profit sectors as enablers of sustainable development need to be explored to understand the social, economic and environmental (SEE) trends in Africa and its emerging and developing economies, as well as to chart the way forward for the continent. This first volume focuses on the African understanding of sustainability and its dimensions within its unique historical, social, environmental and political contexts. Through the lens of responsible leadership, the authors reflect on the implementation and extension of the SEE sustainability triad in ways unique to the African continent, especially in relation to the development of well-thought-out, healthy and enduring policy frameworks and the promotion of good governance. The African scope of the book is hinged on collaboration from authors across Africa and the inclusion of case stories from emerging economies in the five African subregions (East, West, North, Central and Southern Africa) within the chapters. The core message is that, to achieve effective and sustainable management and development for Africa, the practice of responsible leadership is critical.

Management and Leadership for a Sustainable Africa, Volume 3 - Educating for Sustainability Outcomes (Hardcover, 1st ed. 2022):... Management and Leadership for a Sustainable Africa, Volume 3 - Educating for Sustainability Outcomes (Hardcover, 1st ed. 2022)
Kemi Ogunyemi, Oreva Atanya, Vanessa Burgal
R4,738 Discovery Miles 47 380 Ships in 10 - 15 working days

To effectively deliver sustainable management in practice for Africa, we need responsible leadership. We need to deepen our understanding of sustainability in the unique socio-political and economic context of the continent. The roles of various actors across public, private and non-profit sectors as enablers of sustainable development need to be explored to understand the social, economic and environmental (SEE) trends in Africa and its emerging and developing economies, as well as to chart the way forward for the continent. This third volume focuses on education as a tool to build a sustainable Africa. It explores the use of pedagogical approaches, learning resources, and policy implementation to develop African leaders and managers with a sustainability mindset that feeds into leadership decision-making, systemic change management, and efficient and sustainable transfers of knowledge and practice. The case stories from various academic institutions present practicable and innovative ideas for educating those who will lead sustainable development for Africa's future. The African scope of the book is hinged on collaboration from authors across Africa and the inclusion of case stories from emerging economies in the five African subregions (East, West, North, Central and Southern Africa) within the chapters. The core message is that, to achieve effective and sustainable management and development for Africa, the practice of responsible leadership is critical.

Ethics and Accountable Governance in Africa's Public Sector, Volume II - Mapping a Path for the Future (Hardcover, 1st ed.... Ethics and Accountable Governance in Africa's Public Sector, Volume II - Mapping a Path for the Future (Hardcover, 1st ed. 2022)
Kemi Ogunyemi, Isaiah Adisa, Robert E Hinson
R2,945 Discovery Miles 29 450 Ships in 10 - 15 working days

This book is a fascinating treatment of ethics, governance, and anti-corruption initiatives from a public sector management perspective and is especially relevant for an Africa looking to benefit from the recently launched Africa Continental Free Trade Area. This second part of a two-volume set spans a wide array of contemporary issues. Chapters explore the challenges related to building an ethical climate in Africa's public sector, what the imperatives of anti-corruption initiatives should be in Africa, ethical orientation in promoting project performance, corporate governance in Zimbabwe's local authorities and the role of NGOs/CSOs in promoting public sector accountability. On digitalisation, the book discusses the management of Tanzanian public service integrity in the digital era and digital innovation towards sustainable public sector administration in Africa. Public sector management, ethics and corporate governance academics, students, managers and policy makers will find this edited volume critical to improving public sector management in Africa.

Humanistic Perspectives in Hospitality and Tourism, Volume II - CSR and Person-Centred Care (Hardcover, 1st ed. 2022): Kemi... Humanistic Perspectives in Hospitality and Tourism, Volume II - CSR and Person-Centred Care (Hardcover, 1st ed. 2022)
Kemi Ogunyemi, Ebele Okoye, Omowumi Ogunyemi
R4,764 Discovery Miles 47 640 Ships in 10 - 15 working days

This book, the second of two volumes, uses a framework of philosophical anthropology, and the concepts of humanistic leadership and humanistic management, to explore the value of work in the hospitality and tourism industry. It presents robust theoretical and practical implications for professionalism and excellence at work. Following on the first volume's focus on the personal dimension of hospitality, this volume explores hospitality from a viewpoint that goes beyond the individual, first situating hospitality within culture, then engaging its internal and external customers and finally integrating issues like vulnerability, sustainability, social responsibility, and industry resilience in the face of the pandemic. These volumes will be of use to academics and practitioners in the fields of hospitality and tourism management, humanistic and transformational leadership, corporate social responsibility, human resource management, customer service, and workplace spirituality.

Managing for Responsibility - A Sourcebook for an Alternative Paradigm (Paperback): Radha R. Sharma, Merrill Csuri, Kemi... Managing for Responsibility - A Sourcebook for an Alternative Paradigm (Paperback)
Radha R. Sharma, Merrill Csuri, Kemi Ogunyemi
R595 R495 Discovery Miles 4 950 Save R100 (17%) Ships in 10 - 15 working days

The cascading effect of globalization in the form of changing business environment, economic uncertainties and economic meltdown have brought about a plethora of unprecedented challenges before industry and organizations across the globe in recent years. Management education which prepares human capital for the industry jobs is expected to address these challenges along with intensifying competition, advancing technology, increasing workforce diversity and accelerating complexity. But the current management education is largely based on traditional capitalism where the focus is on profits and competitiveness rather than on a balance among profitability, social accountability and sustainability. The corporate scandals, scams and global meltdown and their repercussions on people, organizations, and countries in this interconnected world have created a compelling case for rethinking of management education. Consequently, management education in general and MBA education, in particular, need to adopt a paradigm shift in its knowledge generating (research) system, knowledge dissemination (teaching/training) system and knowledge utilization (learning/consulting/industry projects) system to be responsible and sustainable. Globalization has made the managerial role transnational where managers work, interact or conduct business with people across geographies; therefore, every manager needs to have knowledge of internationally recognized standards/practices to be able to conduct business with responsibility. This textbook Managing for Responsibility provides an alternative paradigm for management education written from an academic as well as practitioners' perspective.

Teaching Ethics Across the Management Curriculum, Volume II - Principles and Applications (Paperback): Kemi Ogunyemi Teaching Ethics Across the Management Curriculum, Volume II - Principles and Applications (Paperback)
Kemi Ogunyemi
R591 R490 Discovery Miles 4 900 Save R101 (17%) Ships in 10 - 15 working days

Of those in management education who debates whether business ethics should be taught as a stand-alone course or in an embedded manner, most recommend combining both approaches for optimal results. This book provides unique insights into the experience of seasoned academics who embed business ethics in teaching management theory and practice. Its multidisciplinary approach enriches its content, since the insights of our colleagues from within their fields are invaluable. It therefore complements other business textbooks. After general themes (curriculum integration, adult learning, learner commitment, and generation Y classrooms), this volume covers ethics and responsibility in people management, team building, change management; operations management, business law, and digital marketing communications.The book provides a platform to share experiences of teaching ethical profitability. It contributes to resolving concerns experienced when faculty wish to incorporate ethics into their teaching but feel they lack preparation or ideas on how to do it. The chapters describe each discipline briefly, raise the typical ethical issues therein, and suggest teaching strategies and exercises or projects. The 'developing versus developed country perspectives' sections may interest schools with high student diversity. The book also meets in-company training needs for attaining and sustaining an ethical culture.

Teaching Ethics Across the Management Curriculum, Volume III - Contributing to a Global Paradigm Shift (Paperback): Kemi... Teaching Ethics Across the Management Curriculum, Volume III - Contributing to a Global Paradigm Shift (Paperback)
Kemi Ogunyemi
R601 R501 Discovery Miles 5 010 Save R100 (17%) Ships in 10 - 15 working days

Of those in management education who debates whether business ethics should be taught as a stand-alone course or in an embedded manner, most recommend combining both approaches for optimal results. This book provides unique insights into the experience of seasoned academics who embed business ethics in teaching management theory and practice. Its multidisciplinary approach enriches its content, since the insights of our colleagues from within their fields are invaluable. It therefore complements other business textbooks. After general themes (curriculum integration, adult learning, learner commitment, and generation Y classrooms), this volume covers ethics and responsibility in people management, team building, change management; operations management, business law, and digital marketing communications.The book provides a platform to share experiences of teaching ethical profitability. It contributes to resolving concerns experienced when faculty wish to incorporate ethics into their teaching but feel they lack preparation or ideas on how to do it. The chapters describe each discipline briefly, raise the typical ethical issues therein, and suggest teaching strategies and exercises or projects. The 'developing versus developed country perspectives' sections may interest schools with high student diversity. The book also meets in-company training needs for attaining and sustaining an ethical culture.

Teaching Ethics Across the Management Curriculum, Volume I - A Handbook for International Faculty (Paperback): Kemi Ogunyemi Teaching Ethics Across the Management Curriculum, Volume I - A Handbook for International Faculty (Paperback)
Kemi Ogunyemi
R628 R531 Discovery Miles 5 310 Save R97 (15%) Ships in 10 - 15 working days

The need to embed business ethics in the teaching of management disciplines has at times given rise to a debate as to whether ethics should be taught as a standalone cause or in an embedded manner. So far, the majority of the opinions favors a consensus that both approaches are relevant and should be used complementarily for optimal results. This book goes beyond the current literature by providing unique insights into the experience of seasoned academics regarding embedding business ethics into their teaching of the practice of management. Contributing scholars are featured from the following business disciplines: Decision-Making, Entrepreneurship, Finance, Management Information Systems, Negotiation, Operations especially Supply Chain Management and Service Management, Marketing, Management Accounting, Financial Accounting, Strategy, Organizational Behavior, Human Resources Management, Management Communication, Team Building, Leadership, Business Law, Macroeconomics, and Microeconomics. The book provides faculty in business schools with knowledgeable discourse about the ethical issues within their fields. The book fits into Area 1, educator guides, of the PRME Collection, as a supplementary textbook for the business student (to highlight the ethical dilemmas for all the different managerial functional roles covered in the book). For example, a chapter on embedding ethics in teaching operations management would be used by faculty and students as a supplement to the usual textbooks for operations management courses.

Responsible Management (Paperback): Kemi Ogunyemi Responsible Management (Paperback)
Kemi Ogunyemi
R574 R471 Discovery Miles 4 710 Save R103 (18%) Ships in 10 - 15 working days

This book serves as a valuable complementary text for courses on Ethics, Responsibility, Leadership, CSR, and Sustainability, which mostly tend to neglect their human nature dimensions. It provides an understanding of human nature and its uniqueness and complexity, which helps managers in today's business world to better manage and to respect self, others and the environment. It also provides the foundation for learning ethical behavior, leadership, responsibility, sustainable management and corporate social responsibility. Without this angle, an MBA might tend to focus primarily on financial success in different dimensions - operational quality, financial strategy, workforce motivation, cost-cutting strategies, etc. and people may forget to take cognizance of the implications of their own nature and that of the people through whom they have to work. Future leaders and shapers of sustainable organizations and societies cannot afford to have this dearth in knowledge. Having these discussions makes students understand the reason to be ethical goes beyond self-interest and profit motives to the very foundations of human nature. The cases and principles discussed in this book are focused towards post-graduate business courses but are easily adaptable to all levels and spheres of education since the concepts can be applied universally. The book is designed as a simple and thought-provoking resource to prepare students to relate better with themselves and with other people. While providing useful insights for everyone, it is particularly helpful for those who have to work with others or lead them, whether formally or informally. Human Nature, Responsibility, Ethics and Sustainability offers a detailed discussion of the basic principles about the nature of human beings, using short cases and scenarios of real workplace situations to explain them. It also suggests the way to teach some of these principles in a practical way in class, through experiential learning methods. The cases provide rich experiences that help students to connect to the topics in a practical and relevant manner.

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